About us
At Qwadrum, science is not an abstract concept; it is our way of understanding what it means to feel good about yourself.
With this goal in mind, we exist to give men's skin real, effective care.
Because when science meets integrity, results are visible and confidence comes naturally.
The skincare industry is full of promises... but very few are backed by science.
Science for Men's Skin
Qwadrum was born from a simple yet powerful idea: men's skin is different from women's, and therefore it deserves its own science and specific products.
After decades in the pharmaceutical industry, specifically in research, development and leadership, we decided to found Qwadrum to redefine men's skincare. We are Elia Torroella and Carlos Montañés, and we share the conviction that true efficacy can only be based on an understanding of biology, not on marketing trends. Our goal was to create science-based formulas, developed by pharmacists and dermatologists, that respect the unique physiology of men's skin: its thicker structure, higher sebum production, greater collagen density and ageing processes that also differ from those of women's skin. Qwadrum combines scientific precision with everyday simplicity, delivering visible results, without compromise.
Qwadrum stands for innovation focused on men's skin, authentic quality and science-based excellence.
Every product is formulated with premium active ingredients in high concentrations, clinically tested to guarantee efficacy and safety, and developed to pharmaceutical quality standards. Behind every texture lie years of experience, a global scientific network and the conviction that skincare can be simple and effective.
For decades, men have been offered products designed for "everyone". Men's skin is biologically different from women's, and without understanding those differences, it is impossible to achieve real results.
At Qwadrum, we reject assumptions and unverified claims. Our purpose is to advance men's skincare through research, clinical evidence and pharmaceutical-grade development. Every formula is based on a precise understanding of the skin structure, metabolism and ageing mechanisms specific to men's skin.
Our work focuses on measurable results: reducing the appearance of wrinkles, improving skin function and restoring a healthier, more youthful appearance. Through ongoing research and clinical studies under medical supervision, we design high-performance products and simple routines that deliver visible, reproducible results.
Looking ahead, our mission is clear: to keep pushing the boundaries of men's skincare, replacing fiction with science and promises with proof.
The Founders
Èlia Torroella — Co-founder and Chief Scientific Officer
A pharmacist and scientist trained at the University of Barcelona, Elia Torroella is one of Europe's most respected voices in pharmaceutical R&D.
For almost three decades, she has led pioneering projects in immunology, molecular biology, clinical trials and vaccine technology. As Global Director of R&D and Regulatory Affairs, she built and led a team of more than 400 researchers across Europe, the United States and Asia, developing 22 innovative vaccines in the last decade, including the only COVID-19 vaccine developed entirely in the EU.
For her commitment to public health and scientific progress, she was awarded the Creu de Sant Jordi (2024), one of Catalonia's highest honours.
At Qwadrum, Elia applies her expertise to create skincare products, turning complex science into accessible, high-performance products for men's skin.
Carlos Montañés — Co-founder and Chief Executive Officer
With a degree in Life Sciences from the Autonomous University of Barcelona and executive education at IESE and The Wharton School (USA), Carlos Montañés has more than 30 years of global experience leading pharmaceutical organisations.
As CEO, Vice President and Managing Director of several international companies, he has turned local businesses into global players, always guided by a vision that connects strategy, innovation and human development.
Carlos has lived and worked in Europe, America, Asia and Africa, gaining a deep understanding of cultural diversity and market needs. Beyond his executive career, he gives talks on globalisation, motivation and business excellence, inspiring a new generation of leaders to build purpose-driven companies.
At Qwadrum, Carlos drives the brand's strategic vision: to become a global benchmark in men's skincare, where science replaces fiction and results speak louder than promises.